Yahoo Set to Use Googles Ad Network for Some Ads – Peter Kafka – Media – AllThingsD

Remember when Google and Yahoo were talking about an ad alliance last year? Maybe they worked something out, after all: Sources say Google is set to begin running some of its AdSense display ads on Yahoo sites, and will become one of several ad networks Yahoo uses to fill some of its pages. That means that [...]

As world of gadgets grows, online industry tunes in to video ads | Reuters

By Alexei Oreskovic Internet video ads, long a sideshow in the online advertising market, are gaining in importance to marketers and Web publishers as they look to capitalize on consumers’ changing viewing habits and tap a $70 billion television market. The ever-expanding array of gadgets that display online video, from tablets to Internet-connected TVs and DVD players, [...]

On Oscar Site Advertisers Link With ABC MediaPost Publications

by David Goetzl The Oscars may be a month away, but advertisers are starting to digitally link with ABC’s coverage. A pair of advertisers — University of Phoenix and Hyundai — have top-line roles on Oscar.com and a related ABC app. The University of Phoenix is the presenting sponsor of a “My Picks” section on [...]

How McDonald’s created worldwide engagement at the Olympics

By Andy Sernovitz Huge international brands have unique challenges when it comes to delivering timely content across multiple channels. McDonald’s is one of those brands with no shortage of interesting content from wedding packages in Tokyo to the highly anticipated comeback of the McRib. But making that content make sense across 85 websites, more than [...]

Mobile Ad Revs To Hit $11B MediaPost Publications

by Mark Walsh A new Gartner report projects that worldwide mobile ad revenue will increase 16% from $9.8 billion in 2012 to $11 billion this year and more than double to $24 billion by 2016. “The mobile advertising market took off even faster than we expected, due to an increased uptake in smartphones and tablets, [...]

Search Engines Remain Key Driver To Web Sites, MediaPost Publications

by Laurie Sullivan Cross-channel marketing campaigns proved to be the most successful during the holidays. Search engines like Google and Bing were the key driver of traffic, along with organic cross-shopping across retail Web sites, according to Experian Marketing Services, which released a recap of 2012 trends Thursday. Both search and social delivered the highest [...]

What Facebook Paid Messages Could Mean for Brands – eMarketer

Paid messages may make the service more relevant and appealing to social media marketers In its quest to drum up new sources of revenue, social network giant Facebook is currently testing a paid messages program that will enable users to reach out to those outside their network of friends for a fee of $1 per [...]

Online ad spending up 18 percent from a year ago, hits $9.26B in Q3 — paidContent

In 2012, publishers worried about how to make money from the growing tide of audiences who are consuming media on mobile devices. No clear answers have emerged to the mobile morass but the good news is that the overall online ad pie is growing rapidly. According to the to Interactive Advertising Bureau, total online ad [...]

Forrester: 84% Of U.S. Adults Now Use The Web Daily, 50% Own Smartphones, Tablet Ownership Doubled To 19% In 2012 | TechCrunch

Forrester Research just published its annual “State of Consumers and Technology” report. As usual, it’s chock-full of interesting statistics about how U.S. consumers use the Internet, but the most interesting statistic is probably that the overall online penetration rate in the U.S. has stabilized at 79 percent (the same number Forrester found in 2011). That’s the [...]

Stores Seeking Shoppers Find E-Mail Outdraws Facebook – Businessweek

By Sapna Maheshwari and Matt Townsend on December 18, 2012 Even as retailers debate the efficacy of social-media marketing on Facebook and Twitter, they have no doubts about the power of a decades-old technology to drive sales. The killer app is called e-mail. Retailers as disparate as Williams-Sonoma Inc. (WSM) and Home Depot Inc. (HD) have become much better [...]